With all of this talk about online reputation and things that could kill it, a lot of people don’t realize that what they are doing has an impact on how others perceive them. There are a few things that business owners do that could actually drive a nail into the coffin of their online reputation management. However, these mistakes are actually pretty common. Fortunately, people could take the time to learn about what they are doing that could turn off potential customers. Then they could take their time to adjust their approach so that they will be able to actually bring in more customers.
One thing that is a turn off to many people is pushiness. This is in fact the number one turn off to customers. Those that are thinking about a pushy approach may have to think about a time when they have dealt with a pushy business person or salesman. One thing that they did not like is the arm twisting and the apparent inability to take no for an answer. When they think about how it made them feel, they might want to adjust their approach so that customers will feel more comfortable with doing business with them.
Another thing that businesses do which kill their business is ignore customer complaints. This is bad in a multitude of ways. This allows the complaint to fester and cause people to walk away from the business. A better idea would be to engage with people and take the time to figure out what aspect of business that could be improved upon.
When it comes to the type of content that can actually win customers, the best approach would be to engage customers in conversations they are having. With enough customer engagement, people will be interested in what one has to offer on his platform and take the time to look at all of the products and services that are being offered.