Lori Senecal is the acting Global Chief Executive Officer of Crispin Porter & Bogusky, LLC (CP+B). The firm is an affiliate of the already established MDC partners. Lori was appointed CEO of CP+B in March 2015. The company is one of the most awarded globally. It was featured as an Agency of Year in the Trade Press List a record 13 times, and Advertising Age named it Agency of the Decade. Lori has demonstrated excellent leadership abilities and determination in the creative and digital marketing industry.
Role of Lori at CP+B
At the enterprise, Lori is in charge of expansion and international growth. CP+B has eight global offices in different parts, and Lori is in charge of the operation initiatives of all of them. Another significant role she plays in the firm is steering it to strategically open new offices around the globe. Lori is determined to make CP+B’s global network unique and fruitful. Being an industry leader in innovation and technology, Senecal is adopting innovation and new technology on an international level.
Before Lori was appointed as global CEO at CP+B, she worked as the global executive chairman at KBS and president and CEO of MDC Partner Network. After her appointment, she retained her position as the president of Partner Network but stopped being the global executive chairman at KBS which was a sibling shop to MDC. A spokeswoman at the time declared that KBS had no immediate plans to fill up her position. She was excited about her new role and shared the beliefs, passion, and values of the agency. The Chairman of CP+B, Chuck Porter, lauded Lori saying that everything he was not good at, she was excellent.
Andrew Keller who was the current CEO of CP+B would report to her as well as the International CEO, Richard Pinder. The firm said in a statement that the move allows everyone to concentrate on what they were good at. Lori’s appointment came just after the company won the Global Infiniti account due to aggressively pursuing new business efforts the previous year.
Lori’s education and work history
Lori studied at the McGill University in Montreal where she graduated with a Bachelor of Commerce degree in marketing and finance. Since then she has worked for some companies. She has worked for Vickers and Benson agency which is now defunct and then she went on to work for Interpublic Group’s McKann Erickson. http://www.adweek.com/tag/lori-senecal/