No business starts out perfect or, really, ever arrives at perfection.
That’s an axiom businesspeople understand, because problems are always happening. As soon as one is solved, another pops up. What’s most important is to learn from those problems. If you caused the problem, learn how to both solve the problem and prevent it in the first place. If you didn’t cause it, figure out how to solve it, and then figure out how to prevent the same situation from arising in the future.
Clutch has it that White Shark Media is a search engine marketing firm specializing in managing Google AdWords and Bing advertising for small and middle sized companies. This is an important function in the marketplace. Google AdWords has grown into one of the largest sources of paid traffic online. Many companies make a lot of money from using that platform. Bing is not nearly as large, but still has a substantial amount of traffic – http://www.podnutz.com/forums/viewtopic.php?f=20&t=9816.
However, Google AdWords is increasingly complicated and expensive. It’s difficult for one person to keep up with the changes. And it’s hard for them to do all the keyword research, write the ads, run the campaigns, eliminate the ones with poor Click Through Rates, and continually test to optimize for profit. Ads and advertisers continually come and go. Costs for keyword bidding keeps going up. Competition comes and goes.
Most businesses cannot afford to pay one person to handle that on a full-time basis, so they pay a firm such as White Shark Media. They have had customer complaints, and have made changes to respond to those.
They have also scheduled monthly phone calls with every client via GoToMeeting. And they changed their office phone system so that every representative has a direct extension. Before, clients couldn’t get hold of their company representative.
Some clients complain their old campaigns worked better than White Shark Media’s. They now say they build on existing campaigns if the current one is performing well. They have supervisors who closely monitor the performance of the SEM Strategists who actually launch the campaigns for customers.
Some clients didn’t want the campaign to run on White Shark Media’s own AdWords account. White Shark now gives clients the option to host the campaign on their own Google account.
White Shark Media will never be perfect, but they are working hard to make changes to serve their clients better.
Additional information is can be found at: http://www.topseos.com/profile/white-shark-media/