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Fabletics: What Customers Trust

It’s extremely important that a company develops a level of trust with its customers. In particular, these days, consumers won’t buy anything from a company with a bad reputation. In the past, all a company needed to succeed was a combination of fair prices and good quality goods or services.

Modern consumers look for more than prices and quality. For a brief moment, it was the company’s responsibility to develop that trusting relationship. A recent shift in consumer behavior placed that responsibility on the power of the crowd. Now, crowd-sourced reviews develop those trusting relationships. A recent study found that over 80 percent of consumers trust online reviews as much as a personal recommendation.

Another advantage of this review-centric marketing strategy is that smaller companies can compete with dominating powerhouses. Fabletics, one of the world’s most popular activewear brands, didn’t start out as a worldwide phenomenon. Launched in 2013, Fabletic’s grown into a $250 million brand in less than four years.

While there are a lot of contributing factors to the company’s success, many of the executives thank crowd-sourced reviews for its success. Fabletics is a brand founded on direct interaction with its members, to create better fashion lines that members will actually want to buy.

One of the biggest contributors to Fabletics is its co-founder, Kate Hudson. Since being approached by TechStyle executives, Hudson’s been a part of Fabletic’s everyday activities. She even works on the sales end of the company. Though her opinions are valued in all departments, she mostly works with the design teams.

It’s always been important to her that Fabletics go the extra mile and makes all women feel wanted. She wanted to create an affordable, high-quality line that inspires women to embrace a healthier lifestyle at their own pace. That dream was recently realized when Fabletics announced it would be expanding into plus sizes.

Behind every line Fabletics creates is the mission that Kate Hudson finds herself fighting to complete: getting women to a healthier place. She often talks about how Fabletics isn’t about fashion; it’s about America’s struggle with fitness and health.

Fabletics goes out of its way to make its members feel special. Recently, Fabletics created a lifestyle quiz that allows nonmembers to see what stylish products Fabletic’s personalize shoppers would recommend for them.

Kate Hudson’s Fabletics Growing to Size of Amazon?

To see how far Amazon has grown over the years, all you have to do is look at their dominance in the women’s apparel niche. They are bringing in 20 percent of all the sales in this fashion e-commerce market, while thousands of similar retailers are all fighting for the remaining dollars. Although that is some distance between competitors, Kate Hudson’s Fabletics has been making up huge ground over the last three years. In that time, Kate Hudson’s Fabletics has sold in excess of $250 million is sales of women’s active-wear and workout clothing.


Let’s take a closer look at this unique athleisure brand, you may be surprised as to how it has grown in popularity over the years. When Hudson is asked to talk about why her brand is so successful, she credits is to two simple sales techniques, membership perks and reverse showrooming. If it were that simple, why isn’t every other retailer in this fashion e-commerce market seeing similar success? To answer that question, we just need to head over to the Fabletics stores in the mall to get the answer.


Inside the Fabletics retail store. women are not being pressured to buy like you see in other clothing shops. At Kate Hudson’s Fabletics, these women are window-shopping, they are trying on every piece of active-wear they can, and they are even taking the lifestyle quiz to help enhance their memberships. To the surprise of her competition, many of the women are leaving the store without buying anything. Here is how the unique combination of membership perks and reverse showrooming pays off for Kate Hudson’s Fabletics.


When these same women shoppers hit the Fabletics e-commerce store, then you begin to understand how sales have climbed to $250 million in such a short time. Since these women were trying on the clothing in the mall, those items get uploaded to their online account so they can just keep shopping. So without the concern of ordering and waiting to see if the tank tops or yoga pants fit, these customers are filling their shopping carts with all the active-wear they can find.


The online site has a larger inventory, members get free shipping, they get discounts on active-wear, and they even get help from a personal shopping assistant. These unique perks are just part of the reason Kate Hudson’s Fabletics has been growing faster than any of her competitors could have imagined.

Kate Hudson’s Fabletics Continues to Impress

Fabletics continues to beat the pack when it comes to success in the challenging sports apparel market segment. The brand which has only been around since 2013 continues to grow at an impressive rate, and surely shows no sign of slowing down. The brand has taken the subscription service model and completely upended it. Kate Hudson has struck gold with her concept of affordable athleisure clothing for the masses. The fun and stylish items are a huge hit, even with customers that can easily afford a higher price tag. Hudson’s passion and enthusiasm shine through in every aspect of the brand, from design to advertising and the newest shops that have been opening around the country.

The reverse showroom model has served the line very well and the founders continue to track customer data to determine what is working well and what practices need a little refinement. Encouraging customers to browse online or in-store is not a practice embraced by all apparel outlets, but Fabletics has certainly used it to their advantage. By staying nimble and lean, the brand can also be data driven in a way that allows for quick changes and readjustments.

Kate Hudson takes an active role with Fabletics and she is involved at almost every decision level. The firm utilizes big data to better understand what sells well across the nation’s various regions, and they have it dialed into the point that many of their predictions for future sales come true. Stores are stocked based on previous buying history for that market, both online and in-store, and fashion trends are also closely tracked to know when to change the styles that are offered. The actress/entrepreneur believes that an active lifestyle does not need to translate to an expensive wardrobe.

The Fabletics website even has a Lifestyle Quiz in order to help customers narrow down the vast selection of products to those that best fit their needs. Data points such as age, style tastes, and interest in trends, location, and physical activities are all components of the quiz. The data from these quizzes are used to track what may be of interest to the customer in the future, and they are marketed to accordingly.

The subscription model has evolved into more of a hybrid, with this business model becoming more adaptive as the brand rolls out more stores. Fabletics is definitely at the top of its game!

How Fabletics has Been Taking on Amazon and Winning

Fabletics decided that they were going to revolutionize the women’s apparel industry by taking on the giant Amazon. While this is not something the average workout apparel company should consider, Fabletics knew they had something to offer women that would turn this industry upside-down. The company is backed by co-founder Kate Holmes, and today poised to go after the top spot in online women’s apparel.


To get a better understanding how Fabletics is changing this industry, one only needs to look at what first time buyers receive. Place your first order at Fabletics and regardless the cost, you pay only $25 and get free shipping too. Customers are then encouraged to return to the Fabletics website to complete a Lifestyle Quiz to enable their VIP membership. This exclusive membership comes with some very hefty benefits, so let’s discuss a few of them.


As soon as you get your VIP membership at Fabletics, you are then entitled to pay only $49.95 for anything at the website. It doesn’t matter if the yoga pants are $99 or the workout set is $139, you enjoy the lower price-point for the life of your membership. Now in addition to that lower pricing, each order will ship for free without any fees like Amazon charges for Prime membership.


Additionally, the VIP membership at Fabletics entitles you to a shopping consultant that will hand-pick working apparel for you based on the results of the quiz you took. Each month you can either accept the choice, reject the choice, or simply skip shopping this month. Nothing will ever ship to you without your approval first. Compare this to no real membership benefits at Amazon, and you can see why Fabletics is taking the online world by storm.


Fabletics has also found a way to transform reverse showrooming too. This means they actually encourage you to shop offline at the retail outlet, but here is what separates this company from the others. At the retail shops you can try on merchandise you might want to buy in the future, then it is automatically added to your online cart that is connected to your account. In the future when shopping online, you now have access to the exact items you tried on at the retail shop, allowing you to choose different sizes or styles based on that visit.


As incredible as these VIP benefits are, here is what women all over the web are saying at various review sites about Fabletics.


Debbie comments at Trust Pilot, “I cancelled my Prime membership at Amazon this month and will use that $80 to buy a few yoga pants at Fabletics instead.”


Kelly at Krazy Lady Coupon, “I was referred to Fabletics by my aerobics instructor. I was commenting about her awesome workout gear, when she told us about the site. I am a VIP member and loving it.”


Faith at A Foodie Stays Fit says, “I love the huge selection, the free shipping, the pre-made selections each month, and my discounted pricing!”


Fabletics Experiences A Meteoric Rise To Success

In any industry, it is very hard for any business to succeed. As a matter of fact, many businesses that get started tend to fall into obscurity. For one thing, this is a sign that something wasn’t all the way thought through when one has decided to start the business. Some people do give up. However, there are those that hang in there and keep it going for a while until they succeed. This is when they take the time to learn everything they can about the nature of the business so that they can take everything they learn and use it to their advantage.


Then there are those business owners who are able to put together something that is so good that it experiences almost immediate success. However, these types of business owners tend to have a lot of experience and education about the market anyway. Therefore, success would come a little easier to them than people that are completely new to the industry. For instance, there is Fabletics. This company has received a lot of success when it comes to their business. They have offered a lot of different products and an overall good experience to their customers.


One of the major factors to their success is that they have adopted a lot of different methods that could bring success to their business. One of the best methods that work in today’s industry is the method of “reverse showrooming”. In today’s industry, a lot of people go to stores and look at the products on the aisle. Then they see if they could find the product anywhere else at a lower price. As a result, the company loses out if the customer finds something at a lower price. Therefore, Fabletics makes sure that they are able to get loyal customers.


Fabletics is successful because of their willingness to reach out to people. This is in fact the most important aspect of marketing. Customers these days are looking for relationships. The value of the brand is declining when it comes to business. Therefore, it is important for new business owners to work on building their relationships. As people get to know the business owner, they will become more interested in what they have to offer. As a result, they will be more willing to buy the products that are offered in the company. Fabletics has taken all of the necessary steps in attracting customers. This is one of the reasons that they are a successful brand.

Boar Bristle Brushes Make Your Hair Grow

Women and girls turn to all sorts of products to make their hair healthy and grow faster. The beauty industry makes billions of dollars a year selling those types of products to the consumers across the world. However, one beauty expert believes that there is a super easy way to make your hair grow for free. All it takes is a boar bristle brush. Beauty experts agree that brushing the hair several times a week with a boar bristle brush should distribute the scalp’s natural oils through the hair and promote a healthy scalp and hair growth.

Does It Really Work
Well, the idea is that regular brushing stimulates the scalp and makes the hair grow faster. Brushing the hair is a good practice. However, dermatologists agree that you shouldn’t expect any major hair growth.  They tend to damage the hair. Certainly, this is the type of sage advice handed out by beauty expert, Wengie.

Women across the globe look to Chinese-Australian beauty Wengie for advice on hair, makeup, and fashion. She is one of the most popular people on YouTube. Wengie has a very interesting background. Wengie was a marketing expert that earned a six figure income. She gave up the high profile job to follow her dream. Her dream was to start her own blog and YouTube channel sharing advice about Asian inspired beauty products with women around the world. Today, Wengie has more than one million subscribers to her YouTube channel. They follow her actively and more people are joining the Wengie channel daily.

Wengie believes that she brings a lot to the table. Certainly, this is the main reason that her YouTube channel is so popular. Wengie suggest that uniqueness is a bit over-rated. She is simply trying to bring the best information to her followers. She also believes in educating and inspiring her followers. Wengie agrees that this probably makes her a bit different from some of the other channels.  Wengie plans to create more educational and inspirational videos for her YouTube channel in the future.