Browse Category: Latin Advertising

Alexandre Gama, the King of Latin Advertisement

Maybe you have never heard of Alexandre Gama, or Neogama for that matter.

Alexandre Gama is only one of the most influential Latin American entrepreneurs.

He started as a Creative and Copywriter for Standard Ogilvy & Mather back in 1982, and he worked with the company for 8 years. In 1990 he moved on to DM9 as a Copywriter and Creative Director where he stayed 4 years, where he had magnificent results and was awarded Copywriter of his Generation in Brazil.

In 1999 he left Gama left Young & Rubicam which he worked for only 3 years, and started his own company. Neogama!

Mr. Gama had total success’s with Neogama winning countless prizes and awards, and probably one of his most memorable ones was when Neogama began its functionality. He won the Lion at the Cannes Festival in its first year of existence, a premiere for a Brazilian agency.

In the second millennium, Neogama has not disappointed and has won award after award in 2006, 2007, 2013 and recently in 2015.

Maybe the next when we think of advertisements we will think of Negoama more often.

Source:   As 50 maiores agências de publicidade do Brasil, pelo Ibope