Known for being a tough negotiator and fierce numbers cruncher Desiree Perez is just what music streaming service Tidal needs to get ahead in the game. She has a pretty impressive resume and has a string of wins in the music industry behind her. As the new head of Tidal, Desiree Perez is just what Tidal needs to breathe some lifeblood into this revolutionary music streaming and purchasing app, according to a recent article on Hits Daily Double.
Perez has been added to the company after a series of personnel changes, and it looks like she is here to stay. Among her previous successes include running SC enterprises and negotiating Beyonce’s formation tour. Not only is Perez an insider in Jay-Z’s circle, but it is clear she knows the ins and outs of the music business, particularly the hip hop music business, which is something that a company like Tidal needs to stay in the game. She also runs Roc Nation Sports with her husband “OG” Juan Perez. With over 20 years in the industry her credentials are not to be questioned.
She is responsible for a number of key improvements, including rising to the highest position it has held in the iTunes Store since the debut of Kanye West’s album TLOP.
Tidal is one of the smaller music apps in the industry and competes against music catalogs such as Spotify and iTunes music, but with what it lacks in quantity it makes up for with quality. Tidal focuses on the what is next and what is new. Focusing on music from co-owners Beyonce, TI, Rihanna, and Kanye West, as well as their cohorts, the app has proved popular despite its somewhat limited catalog. Over a million new users have signed up in the last month alone, and the customer base continues to grow as the app adds new features and better quality despite the limited resources of the company.
Tidal is a digital streaming platform that also offers its users the ability to download anything in their catalog. They offer over 40,000,000 songs and 130,000 high quality videos. Tidal focuses on quality including lossless compression and curated playlist that give users insight into the lives and musical influences of their favorite artists.