The CEO and founder of Honey Birdette, a leading lingerie brand, agree that the hotly debated brand is polarizing, but she has discredited criticism of its open support of marriage equality. On August 14, 2017, a team of 60 Honey Birdette workers and models held a peaceful protest on the Sydney CBD’s streets to show their support for marriage equality. The federal government is finalizing preparations for a postal plebiscite on the marriage equality topic and Australians are expected to have received the voting forms in their mailboxes on September 12. The citizens will have a couple of weeks to submit the duly filled voting forms to the Australian Bureau of Statistics, with the deadline being exactly 6 pm on November 7, 2017.
On August 12, the Honey Birdette employees and models marched from Pitt Street Mall to the Martin Place. They were carrying placards bearing messages of “#Freethenipple” and “Make Love not Plebiscite.” The event streamed on the official Facebook of the company. Honey Birdette’s clients had an opportunity to share their opinions concerning the event – some commented in its support while others criticized it.
Statements from Eloise Monaghan, the M.D. of Honey Birdette
In an interview with SmartCompany, executive Eloise Monaghan said that the criticisms that the flash mob attracted did not worry her. She added that the action by her workers and models had sparked a good debate about the topic of marriage equality. Monaghan stated that she respects everyone’s opinion, and that is why she did not bother to pull down the critics’ comments. She believes that marriage equality is an essential right that every Australian citizen should enjoy. Therefore, the government should not be conducting a postal vote. According to Monaghan, the flash mob was an opportunity to involve Honey Birdette team and reveal the firm’s stand on the marriage equality topic in the quickest way possible.