How Fabletics has Been Taking on Amazon and Winning
Fabletics decided that they were going to revolutionize the women’s apparel industry by taking on the giant Amazon. While this is not something the average workout apparel company should consider, Fabletics knew they had something to offer women that would turn this industry upside-down. The company is backed by co-founder Kate Holmes, and today poised to go after the top spot in online women’s apparel.
To get a better understanding how Fabletics is changing this industry, one only needs to look at what first time buyers receive. Place your first order at Fabletics and regardless the cost, you pay only $25 and get free shipping too. Customers are then encouraged to return to the Fabletics website to complete a Lifestyle Quiz to enable their VIP membership. This exclusive membership comes with some very hefty benefits, so let’s discuss a few of them.
As soon as you get your VIP membership at Fabletics, you are then entitled to pay only $49.95 for anything at the website. It doesn’t matter if the yoga pants are $99 or the workout set is $139, you enjoy the lower price-point for the life of your membership. Now in addition to that lower pricing, each order will ship for free without any fees like Amazon charges for Prime membership.
Additionally, the VIP membership at Fabletics entitles you to a shopping consultant that will hand-pick working apparel for you based on the results of the quiz you took. Each month you can either accept the choice, reject the choice, or simply skip shopping this month. Nothing will ever ship to you without your approval first. Compare this to no real membership benefits at Amazon, and you can see why Fabletics is taking the online world by storm.
Fabletics has also found a way to transform reverse showrooming too. This means they actually encourage you to shop offline at the retail outlet, but here is what separates this company from the others. At the retail shops you can try on merchandise you might want to buy in the future, then it is automatically added to your online cart that is connected to your account. In the future when shopping online, you now have access to the exact items you tried on at the retail shop, allowing you to choose different sizes or styles based on that visit.
As incredible as these VIP benefits are, here is what women all over the web are saying at various review sites about Fabletics.
Debbie comments at Trust Pilot, “I cancelled my Prime membership at Amazon this month and will use that $80 to buy a few yoga pants at Fabletics instead.”
Kelly at Krazy Lady Coupon, “I was referred to Fabletics by my aerobics instructor. I was commenting about her awesome workout gear, when she told us about the site. I am a VIP member and loving it.”
Faith at A Foodie Stays Fit says, “I love the huge selection, the free shipping, the pre-made selections each month, and my discounted pricing!”